Set the Tone for What’s Next: The 2025 Non-Prime Auto Financing Survey Is Here

🎵 Set the Tone for What’s Next: The 2025 Non-Prime Auto Financing Survey Is Here

This year’s release of the Annual Non-Prime Automotive Financing Survey came with something a little unexpected—a music video. While the surprise performance brought the fun, the message behind it was crystal clear: the non-prime auto finance industry is stronger, smarter, and more collaborative than ever. 

If you saw the surprise music video premiere during the Annual Conference and tuned in for the panel discussion, you know that behind the fun and catchy lyrics lies something powerful: real data, real trends, and real value for everyone in the non-prime auto finance ecosystem.

The Soundtrack of a Changing Market

Produced through a joint effort by the National Automotive Finance Association (NAF) and the American Financial Services Association (AFSA), this annual survey is more than just numbers. It captures the current state of the non-prime auto finance market—offering a well-rounded view of where we are, where we’re headed, and how to move forward with purpose.

With data contributed by a wide range of finance companies and supported by trusted industry partners like Gestalt, Black Book, Equifax, FICO, and Wolters Kluwer, the 2025 report delivers:

• Key performance metrics for benchmarking and strategy

• Insights into trends, risks, and emerging opportunities

• Real-world data to inform critical decisions

Backed by Collaboration, Built for Impact

The Annual Survey reflects what’s possible when industry stakeholders come together to share knowledge and shape the future. Contributors receive the report at no cost, and their participation helps ensure the findings represent a broad, accurate view of the market.

Whether you contributed this year or not, the final report is a must-read for anyone focused on sustainable growth and performance in the non-prime space.

🎶 Missed the Music Video?

It’s not every day a data release gets a soundtrack—but this year, we turned up the volume to celebrate the power of insight, collaboration, and momentum. Don't worry - you can still watch it HERE. 

Ready to See the Full Score?

If you're serious about understanding the non-prime auto finance landscape, this report belongs in your toolkit.

Purchase the 2025 Non-Prime Automotive Financing Survey Report and get the insights that are driving smart decisions across the industry.

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