Annual Non-Prime Automotive Financing Survey Report
Providing the industry’s only measurements of growth and change
About the Annual Survey
The objective of the annual survey is to delve into the nuances of non-prime auto financing and recognize its significance in the financial landscape. The information collected through this collaborative effort is paramount for several reasons.
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The data provides a nuanced understanding of the non-prime auto financing sector, offering invaluable insights into market dynamics, trends, and potential areas for growth and innovation. This annual report is a testament to the collaborative spirit of the industry and serves as a resource for participants within the non-prime auto finance ecosystem. It empowers key stakeholders with strategic knowledge to navigate the complexities of non-prime auto financing, enhancing their decision-making capabilities. |
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2025 Survey
The Annual Non-Prime Automotive Financing Survey is a joint effort by the National Automotive Finance (NAF) Association and the American Financial Services Association (AFSA), made possible through the support and participation of lending sources across the industry.
This comprehensive report delivers performance metrics that reflect the current state of the non-prime auto finance market. Contributors receive the full report at no cost, and their input helps drive valuable benchmarking and analysis for the entire industry.
With data collected from a broad range of finance companies, the report provides a clear view of industry trends, challenges, and opportunities—helping stakeholders make informed decisions and plan for the future.
Special thanks to our data contributors, Gestalt for survey administration, and Black Book, Equifax, FICO, and Wolters Kluwer for their valuable industry insights.
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View the table of contents here.
