2024 Jack Tracey Pinnacle Award Winner Announced!

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The National Automotive Finance Association Honors Agora’s Jim Bass with the 2024 Jack Tracey Pinnacle Award

TALLAHASSEE, FL – The National Automotive Finance (NAF) Association proudly announces Jim Bass as the recipient of the prestigious 2024 Jack Tracey Pinnacle Award. Sponsored by dotData, this award recognizes individuals who have made significant and enduring contributions to the non-prime auto finance industry.

Named for the NAF Association’s first and long-serving executive director, the Jack Tracey Pinnacle Award symbolizes excellence, leadership, and dedication to the industry. Jack's enduring legacy as an influential leader and passionate advocate for the non-prime automotive lending industry is celebrated through the Jack Tracey Pinnacle Award program.

Jim Bass, currently serving as the Senior Vice President of Strategic Relationships at Agora Data, Inc., has been an indispensable figure in the subprime auto finance sector for over three decades. As a founding member and former Chairman of the NAF Association, Jim's dedication to advancing the industry's mission has been unparalleled.

Throughout his illustrious career, Jim has held various leadership positions within the NAF Association, shaping its trajectory and ensuring its continued success. His commitment to empowering dealers and finance companies to achieve optimal performance, profitability, and compliance has earned him widespread recognition as an industry expert and mentor.

"Jim Bass epitomizes the values of dedication, leadership, and excellence that define the Pinnacle Award. His profound impact on the non-prime auto finance industry and unwavering commitment to our organization's mission make him a truly deserving recipient of the Jack Tracey Pinnacle Award. We are honored to celebrate Jim's remarkable achievements and grateful for his continued contributions to our industry,” said Jennifer Martin, Executive Director of the NAF Association.

Moreover, Jim's remarkable achievement of maintaining his licensed CPA status for 50 years, recognized by the Texas State Board of Public Accountancy, underscores his dedication in all endeavors. In addition to his professional achievements, Jim has also actively served his community in various roles with Rotary Club, Action North Arlington, and Arlington Chamber of Commerce.

“Jim Bass's dedication and leadership within the non-prime auto finance industry are unparalleled. As a founding member of NAF, his tireless service and unwavering commitment have left an indelible mark on the auto finance industry. We at Agora are immensely proud to see Jim recognized with the Jack Tracey Pinnacle Award. Congratulations, Jim, on this well-deserved honor,” said Steve Burke, CEO of Agora Data.

The NAF Association congratulates Jim Bass on this well-deserved honor and extends its gratitude for his invaluable contributions to the non-prime auto finance industry and the communities it serves. The award ceremony is planned for Thursday, June 6th in Fort Worth, held in conjunction with the NAF Association’s 28th Annual Non-Prime Auto Financing Conference.


The National Automotive Finance Association is a leading trade association serving professionals in the non-prime auto finance industry. The association promotes education, professional development, and industry collaboration to support the growth and success of its members. With a commitment to fostering innovation and best practices, the NAF Association plays a vital role in shaping the future of non-prime auto finance. For more information, visit www.nafassociaion.com.


Agora Data, Inc. is an automotive industry fintech revolutionizing financing for car dealers and finance companies. Car dealerships can secure affordable capital to build their own non-prime captive finance company, obtain actionable loan performance data to improve their lending portfolios, and use a wide range of solutions to grow their business safely. Powered by patent pending artificial intelligence (AI) and machine learning technology, car dealers can access real-time data analytics and planning resources to help optimize the performance of their portfolios. Agora Data made history by closing the first-ever crowdsourced non-prime auto securitization in 2020 and continually brings groundbreaking financing solutions to an underserved market. For more information, visit www.agoradata.com.