Membership Marketing Toolkit


Welcome to the NAF Association digital membership marketing toolkit! This page serves as a comprehensive set of resources designed to help staff and board members effectively promote our organization, engage our target audience, and achieve our membership goals.

The toolkit encompasses various digital marketing techniques that can enhance brand visibility, member engagement, and overall growth. Here is a quick overview of what the marketing toolkit includes:

  • Content for brief, informal, and formal email messages
  • Social media images to promote in your professional and personal networks
  • Board member logo for your e-mail signature line 
  • Digital badge for your website and online presence 
  • Video touting the value of membership that can be easily shared  

Looking for something else? Let us know and we’ll be happy to create it for you!


Email Content

Send a potential member an invitation to join the association. Simply select the message style of your choice, then copy and paste! 

Be sure to update the generic fields before sending.

Dear [Future Member’s Name], 

I’m excited to extend a special invitation for you to join our membership community at the National Automotive Finance (NAF) Association. The NAF Association is the only forum for the exclusive benefit of the non-prime auto finance industry.

As a member, you'll enjoy a range of fantastic benefits, including:

  • Access to premium resources and content
  • Networking with industry professionals
  • Discounts on events and programs
  • Professional development and learning opportunities
  • Plus, so much more!

Don't miss out on this chance to be a part of our thriving community. Membership is company-based, which means all employees at your organization can take advantage of the benefits.

Click the link below to sign up for membership today:

If you have any questions or need more information, feel free to reach out to the NAF staff at or 850-608-9443.

We can't wait to welcome you as a valued member!

Best regards,

[Your Name]

[Your Title/Position]

[Your Organization Name]

Hey [Future Member’s Name],

Hope this email finds you doing great. I wanted to share some exciting news with you - we're inviting you to become a member of the National Automotive Finance Association! 

We have a ton of fun and beneficial programs and events lined up for our members, and we know you'd be a perfect fit. As a member of the NAF Association, you (and ALL employees at your organization) get to enjoy some fantastic perks and be a part of an amazing community that is for the exclusive benefit of the non-prime auto finance industry.

Here's why you should definitely join us:

  • Exclusive Events: Get ready for some epic member benefit programs, a collaborative forum, and compliance training that is created specifically for our members.
  • Special Discounts: As a member, you'll get sweet deals and discounts for our programs and events. It's like being part of a secret savings club!
  • Meet Like-Minded People: Connect with awesome people who share your interest and passion for the auto finance market. It's an excellent opportunity to make new friends and expand your professional circle.
  • Unique Experiences: We're all about trying new things and exploring innovative ways to deliver education and connection opportunities to our members. 

Joining the NAF Association is a breeze! Just click the link below, fill in a few details, and you'll officially be part of the crew:

 If you have any questions or want more details, feel free to shoot an email to the NAF staff at They’re here to help!

 Don't miss out on this chance to be part of something awesome. We can't wait to have you on board and welcome you to the NAF Association community.

See you soon! 

[Your Name]

[Your Title/Position]

[Your Company Name]

[Contact Information]

Dear [Future Member’s Name],

I hope this email finds you well. I am excited to extend an invitation to you to become a valued member of the National Automotive Finance (NAF) Association. As a passionate advocate for the nonprime auto finance market, I believe you are an excellent fit for our community of like-minded individuals. The NAF Association is the only forum for the exclusive benefit of the non-prime auto finance industry, addressing the challenges of sales finance companies, dealers, and service providers. Our mission is to educate and connect automotive professionals and industry stakeholders. By joining our association, you will gain access to a wealth of resources, opportunities, and connections that can significantly benefit your personal and professional growth. Moreover, membership is company based, so all employees at your organization can take advantage of affiliation.

Why Become a Member of the NAF Association?
  • Networking Opportunities: Connect with a diverse group of professionals, industry leaders, and experts who share your interests and passion for auto finance. Our association hosts regular conferences and events that provide the perfect platform for networking and knowledge exchange.
  • Exclusive Content and Resources: Gain access to a treasure trove of valuable resources, including webinars, industry reports, member news, and best practices. Stay up-to-date with the latest trends and developments in the non-prime auto finance market.
  • Professional Development: Enhance your skills and expertise through our compliance training, educational webinars, and member programs. As a member, you'll have opportunities to expand your knowledge and boost your career growth.
  • Member-Only Benefits: Enjoy special perks, discounts, and offers from our partner organizations and sponsors. Your membership pays off both professionally and personally.
Joining Our Association is Straightforward.

Simply click on the link below to complete the membership registration form:

If you have any questions or need further information, please don't hesitate to reach out to or call 850-608-9443. The NAF Association staff is more than happy to assist you.

We believe that your expertise and dedication will add immense value to our community, and we can't wait to welcome you as a member of the NAF Association. Together, we can accomplish great things and make a lasting impact. Thank you for considering this invitation. We look forward to having you on board!

Best regards,

[Your Name]

[Your Title/Position]


[Contact Information]

Social Media Images

Help grow the NAF Association network! Right click on an image to save it and post to your social media.


We are proud to have you as a Board Member! Share your NAF Association status with the industry. Download your favorite and add it to your your e-mail signature.

Signature Logo
Digital Badge


Video Image & Link

Thank you to Allied Solutions and Blue Sky Media for producing the video.

Prospect List 2024