National Automotive Finance (NAF) Association Names Joel Kennedy as New President

Joel Kennedy, TruDecision, LLC

Joel Kennedy, TruDecision, LLC

The National Automotive Finance (NAF) Association, which exclusively serves the non-prime auto financing industry has named Joel Kennedy as its next President. Kennedy succeeds Sharon Mancero who held the post for the previous 2 year term. As with prior NAF Association Presidents, Mancero now assumes the role of Chairman.

“We are excited to face the future with Joel as our President” said Jack Tracey, Executive Director of the NAF Association. “The NAF Association is known for building trust across all industry stakeholders, and Joel’s impressive experience as a lender, supplier, and a graduate of NAF’s regulatory / compliance certification make him a fantastic choice to lead us forward.”

Kennedy is presently the COO of TruDecision, a fin tech company focused on making sophisticated analytics accessible to lenders. Prior to TruDecision, he was founder and original investor in Pelican Auto Finance, and as a senior executive helped to grow the company from a startup to over $100 million in auto receivables. Formerly, he served in senior leadership positions at ACC Consumer Finance, Wells Fargo, Capital One and General Electric. Over his more than two decades in the industry, Kennedy has been integrally involved in the origination of over $6 billion in auto receivables. He holds a Bachelor of Science Degree in Decision and Information Technology from the University of Maryland, and a Master of Business Administration from The George Washington University.

Kennedy has been involved in the NAF Association for several years as a very active member. Most recently, Kennedy has led the Association’s “Fraud Friday” track of the NAF’s Annual Conferences, and has been a key figure in promoting standards across industry groups – beyond just the NAF Association. He is also a regular contributor to the Non-Prime Times, the official publication of the NAF Association