Straffon to coordinate distribution initiatives within the auto and consumer markets
Allied Solutions, LLC, one of the largest providers of insurance, lending, and marketing products to financial institutions in the U.S. for more than 35 years, announced today the appointment of industry veteran Suzi Straffon as Director of Finance Company Markets. In this role, Straffon will lead the coordinated development of Allied’s distribution initiative to finance companies within the auto and consumer finance markets.
Straffon is an experienced auto finance professional, bringing more than 16 years of marketing and business development proficiency to the position. Most recently, Straffon served as Director of Engagement Marketing for DIMONT, a specialty insurance and loan administration company, and held marketing leadership positions at Exeter Finance as well as RouteOne, a leading provider of F&I solutions to automotive dealers and lenders.
“In addition to providing the most robust, end to end risk and recovery solutions for its lender customers, Allied is known for its consultative approach, allowing for a true partnership with each client,” Straffon said. “It is that combination that allows Allied to provide outstanding value to its customers. I look forward to demonstrating our vast suite of offerings and helping our clients become more efficient.”
“The addition of Suzi Straffon as Director of Finance Company Markets further enhances Allied’s ability to provide clients with best-in-class service and solutions,” said Allied Chief Marketing Officer Dave Underdale. “Her in-depth knowledge of the finance company space across multiple channels further builds Allied’s level of expertise, allowing us to best guide our clients’ success.”